Know What You
Eat.
The “Zomato meets Nutritionist” layer for India. Scan barcodes, get clinical scores, and uncover the truth behind the label.
BUTTER
Science-Backed AI Analysis
Our proprietary engine combines multiple data sources with AI to deliver the most accurate food analysis in India.
Search or Scan
Type any Indian packaged food, supplement, or scan a barcode. We search across OpenFoodFacts, web stores, and our own database.
Multi-Source Data Fusion
We aggregate nutrition data from OpenFoodFacts (900K+ products), Serper API for shopping data, and web scraping for accurate labels.
AI Analysis Engine
Google Gemini 2.0 Flash processes ingredients, macros, and additives through our 12-factor MPS scoring algorithm.
Health Verdict
You get a clinical score, ingredient safety ratings, pros/cons, and value-for-money analysis — all in under 5 seconds.
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Why This Matters
India is facing a nutrition crisis hiding in plain sight — inside the labels you never read.
Why Macros Matter
India has one of the lowest average protein intakes globally — just 48g/day vs the recommended 60-80g. Most packaged foods are carb-heavy and protein-poor. Knowing your macros helps you bridge this gap without expensive supplements.
Why Ingredients Matter
FSSAI allows additives that are banned in the EU and USA — including certain artificial colors (tartrazine), preservatives (TBHQ), and sweeteners. Reading the label is your only defense. Our AI flags every harmful ingredient instantly.
The Ultra-Processing Problem
Studies show that NOVA-4 ultra-processed foods (biscuits, chips, instant noodles) are linked to obesity, diabetes, and heart disease — India's leading killers. Our MPS scoring system penalizes ultra-processing, so you always know what you're eating.
Label Literacy Saves Lives
Research from AIIMS shows that consumers who read nutrition labels make 40% healthier food choices. But Indian labels are often confusing, misleading, or in tiny print. MacroPlatter decodes labels into plain Hindi-English that anyone can understand.
What People Are Saying
Feedback collected during private beta from fitness enthusiasts and nutrition professionals.
Finally someone built this for India. I was paying a dietician to check supplement labels. MacroPlatter does it in seconds and flagged maltodextrin in my so-called clean protein powder. 🫡
As a clinical nutritionist, I'm impressed by the ingredient breakdown feature. The scoring algorithm correctly flags trans fats, excessive sodium, and NOVA-4 ultra-processed markers — exactly what I check manually for my patients. Recommending this to all my clients.
I scanned every keto-friendly snack in my local store. Half had hidden sugars that MacroPlatter flagged immediately. The value analysis saved me money on overpriced products.
Compared MuscleBlaze vs MyProtein side-by-side. MacroPlatter showed me MyProtein has 2g more protein per scoop AND costs ₹3 less per serving. Data-driven supplement shopping is the future. 📊
The proprietary MPS scoring system is thoughtfully designed — it considers India-specific factors like our high carb diets, sodium sensitivity, and common harmful additives. Not just another Western nutrition app slapped with Indian branding. Respect. 🙏